Direct Trade Coffee Origins
Problem Statement
Kenyan smallholder coffee farmers lack direct access to international buyers, forcing them to sell through intermediaries who take 30-50% margin cuts. International specialty coffee buyers struggle to source traceable, quality-verified beans directly from origin. This structural gap locks farmers into poverty while buyers pay premium prices for commodity-grade coffee.
Target Outcome
Establish a verified marketplace connecting minimum 50 Kenyan coffee farmers directly to 20+ international buyers within 6 months, with farmers capturing at least 40% more revenue per kilogram compared to current intermediary-based sales.